Управленски и организационни характеристики на социално отговорното поведение на малкия и среден бизнес в България
DOI :
https://doi.org/10.37075/RP.2018.5.11Ключови думи :
Социално отговорни инициативи, Малки и средни предприятия, Корпоративна социална отговорностАбстракт
Основна цел на изследването е да разкрие същността и основните характеристики на социално отговорното поведение на малкия и среден бизнес в България, направено на базата на теорията за разпространение на иновациите и резултатите от проведено емпирично проучване. Идентифицираните степен на информираност, наличие на връзка между характеристиките на възприемане на корпоративната социална отговорност (ползи, мотиви, сложност, съвместимост) и вземането на решение за нейното осъществяване, както и типа на прилаганите социални инициативи показват сходство с установените практики в съществуващата литература.Литература (библиография)
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