Управленски и организационни характеристики на социално отговорното поведение на малкия и среден бизнес в България

Автори

  • доц. д-р Ирена Славова катедра "Маркетинг и стратегическо планиране", Факултет "Управление и администрация", УНСС image/svg+xml Автор

DOI :

https://doi.org/10.37075/RP.2018.5.11

Ключови думи :

Социално отговорни инициативи, Малки и средни предприятия, Корпоративна социална отговорност
D22, M14

Абстракт

Основна цел на изследването  е да разкрие същността и основните характеристики на социално отговорното поведение на малкия и среден бизнес в България,  направено на  базата на теорията за разпространение на иновациите и резултатите от проведено  емпирично проучване. Идентифицираните степен на информираност, наличие на връзка между характеристиките на възприемане на корпоративната социална отговорност (ползи, мотиви, сложност, съвместимост) и вземането на решение за нейното осъществяване,  както и типа на  прилаганите социални инициативи показват сходство с установените практики в съществуващата литература.

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Публикуван

20.12.2018

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Как да цитирате

Славова, И. (2018). Управленски и организационни характеристики на социално отговорното поведение на малкия и среден бизнес в България. Научни трудове на УНСС, 5, 205-225. https://doi.org/10.37075/RP.2018.5.11