Културната дипломация в ерата на глобалните комуникации: примерът на Евровизия

Елена Розберг

doi:10.37075/RP.2025.4.10

Автори

Елена Розберг, докторант катедра "Международни отношения", Факултет "Международна икономика и политика", УНСС Автор https://orcid.org/0009-0007-6220-3072

DOI :

https://doi.org/10.37075/RP.2025.4.10

Ключови думи :

Евровизия, Културна дипломация, Глобализация, Цифровизация, Дипломатически актьори

Z10, F50, M31, D74, O57

Абстракт

В статията се разглеждат новите подходи в публичната и културната дипломация, с акцент върху тяхната еволюция в контекста на глобализацията, дигитализацията и влиянието на социалните медии. Основната цел е да се изследва как Конкурсът за песен на Евровизия функционира като платформа за съвременна културна дипломация, в която се апробират нови дипломатически практики в глобализиран медиен и геополитически контекст. Статията анализира Евровизия като инструмент за комуникация на политически послания и изграждане на национален имидж, с примери за използването ѝ като арена за геополитически послания и влияние на социалните медии върху дипломатическите стратегии.

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