Strategic Aspects of Corporate Social Responsibility of Retail Business

Венцислав Перков

doi:10.37075/RP.2023.1.08

Authors

Assoc. Prof. Dr Ventsislav Perkov Department of Commerce, Faculty of Industry and Commerce, D. A. Tsenov Academy of Economics Author https://orcid.org/0000-0003-2925-5130

DOI:

https://doi.org/10.37075/RP.2023.1.08

Keywords:

Retail chains, Corporate social responsibility, Strategy, Retail business

L81, M14

Abstract

Corporate social responsibility is perceived as part of the strategic direction of commercial companies to achieve sustainable development and increase competitiveness. The report examines various formulations in order to clarify the nature of corporate social responsibility and the role of commercial companies in implementing it in the supply chain. A fragmentary analysis of some of the activities undertaken by the retail chains operating on the Bulgarian market was made through the prism of a strategic matrix for research corporate social responsibility. As a result, a classification of the corporate social responsibility strategies used by the researched commercial companies was derived.

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