Consumer Trends on Bulgarian Beer Market Driven by Covid-19
DOI:
https://doi.org/10.37075/RP.2023.1.13Keywords:
Consumer behavior, Market research, Beer marketAbstract
The COVID-19 pandemic has changed the way of life of people in Bulgaria. Consumer expectations show a rapid metamorphosis, adapting to the new reality. The beer market, as part of the country's economy, is a function of the ongoing macro and micro processes in Bulgaria. The worsening demographic crisis, the lack of foreign tourist’s flow and physical restrictions imposed by the government have significantly changed consumer behavior. COVID-19 clearly shows that the role and importance of market research is increasing exponentially. Only through market research the business can create sustainable strategies that lead to growth.References
Vladimirova, Y., Atanasov, B., & Ignatova, N. (2016). Prices and Pricing. Sofia: UNWE Publishing Complex. ISBN: 978-954-644-919-1
Vladimirova, Yordanka, Kostova, Septemvrina Georgieva, Koraliev, Yancho Ivanov, Galbova, Violeta Borisova, Terezova, Silvia Tsvetkova, Nikolova, Ivanka Andreeva, Kovacheva, Vera Krumova, Yankulov, Yavor Lilkov, & Petrov, Ivan Mitov (2012). Competitive Advantages of Trade Chains. Sofia: UNWE Publishing Complex. ISBN: 978-954-644-279-6
Vladimirova, Y. & Nikolova, I. (2017). Economics of Trade. Sofia: UNWE Publishing Complex.
Goev, Valentin Dimitrov, Boshnakov, Venelin Nikolaev, Tosheva, Ekaterina Aleksandrova, Haralampiev, Kaloyan Valentinov, & Bozev, Vasil Dimitrov (2019). Statistical Analysis in Sociological, Economic, and Business Research. Sofia: UNWE Publishing Complex. ISBN: 978-619-232-172-7
Galbova, V. (2017). Marketing of the Trading Company. Sofia: UNWE Publishing Complex. ISBN: 978-954-232-012-6
Galabova, Violeta Borisova (2006). Market Research in Trade. Sofia: University Publishing House "Stopanstvo". ISBN: 954-494-764-7
Zhelev, S. (2008). Marketing Research. Sofia: University Publishing House "Stopanstvo". ISBN: 978-954-494-906-8
Kostova, Svetmvrina Georgieva, Gallova, Viola Borisova, & Atanasov, Borislav Atanasov (2019). Strategic Marketing of the Trading Company. Sofia: UNWE Publishing Complex. ISBN: 978-954-8289-14-6
Nikolova, Ivanka Andreeva (2019). Factor Determinants of the Competitiveness of the Hotel Product. Sofia: Avangard Prima. ISBN: 978-619-239-335-9
Porter, M. (1989). Competitive Advantage: Creating a Sustainable Superior Performance.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Ivan Slavchev (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright to their works.
All publications are distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0) license.
